Volvo, Latin for "I roll", was born on April 14th, 1927 when the first car "Jakob" left the factory in Gothenburg, Sweden.
Founded by Assar Gabrielsson and Gustaf Larsson, the company was formed on a background of quality and safety which were both of paramount importance, a concept that still applies to the Volvo cars of today.
Safety features and accident protection were a key factor in this cars design and this was enhanced even further in 1959 when both the Amazon and PV544 were equipped with three-point safety belts – a world first and an invention pioneered by Volvo’s head of safety engineering, Nils Bohlin.
Innovations in safety and environmental care continued apace with crumple zones, rear facing child seats, collapsible steering columns, side collision protection and the three-way catalytic converter with Lambdasond all being introduced on Volvo’s in the late 1960’s and early 1970’s.
Volvo has faced an uncertain future in recent years, following its sell-off by previous owner Ford - but the Swedish brand is now in the hands of Chinese firm Geely and is rapidly overhauling its line-up. It is now going from strength to strength and a recent statement saying that all their cars produced from 2019 will have an electric motor is continued proof of their desire to take market share.
Auto Choices can supply all of the Volvo range from Hatchbacks, Saloons, Estates and SUV’s. We offer personal and business leasing contracts on the whole model range with various mileages and terms available and can even add a full maintenance option, so you can have fixed costs.
You may be surprised how cheap it is to lease an Volvo? Give us a try.