Auto Choices Ltd was started by Sean Clarke in July 2002. Sean has been in the motor industry for over 25 years and could see that customers were getting fed up dealing with franchised dealers and going through the whole drama of negotiating on their next car. He thought that we could offer a far more friendly and easier process to enable customers getting a new car without the drama. We started with a one page advert in What Car magazine each month and so it all started…
Over the years the whole industry has changed dramatically and the internet has taken over. In the main this is a great thing for customers and gives them greater choice and more information than ever before. Quotes are now available on line for you at a click of a button with quotes being generated by finance company rate sheets (BUT how many times have you been offered a deal to be told sorry this is an error on our systems?). This is where Auto Choices differs from most of our competitors.
In 2010 we saw a need to start offering light commercial vehicles including pick-ups and Van Choices was born with Dave Counsell running this side of the business. Dave was a commercial fleet manager for Renault and in his 33 years in the industry has also worked for Vauxhall, Toyota, Volvo and also with Gowrings Mobility who specialize in access vehicles for the disabled and a variety of hospital vehicles. This experience has enabled us to confidently discuss, advise and supply various van conversions including refrigerated units and custom build bodies for chassis cabs.
Sean is still very much involved with the business and is supported by Leeroy Rodham who heads up the car sales side of the business. Leeroy has been involved in the motor industry for over 23 years and has worked for Ford, Toyota, BMW and Mercedes before joining Auto Choices. We are all backed up by Jackie Bromwich who runs the accounts side of the business (and keeps us in order).