Land Rover has launched an all new model of its iconic Defender.

Available in models 90 and 110 – The 90 is a 3 door and the 110 is a 5 door capable of carrying 7 people.

The unmistakable silhouette is familiar yet new. It looks tough and is tough but designed with purpose and engineered to excite. Iconic in name, shape and capability, Defender can be personalised to allow owners to make the most of their world.

Across seven decades of pioneering innovation, Land Rovers have earned a unique place in the hearts of explorers, humanitarian agencies and adventurous families across the world. Proven in the harshest environments on earth, the new Defender maintains this bloodline.

Beside the peerless luxury and refinement of the Range Rover family and the highly capable and versatile Discovery SUVs, new Land Rover Defender completes the Land Rover dynasty. The 110 is just the start for this family of the most capable and durable 4x4s in the world. It will be swiftly followed by a short wheelbase 90, before a pair of practical commercial models join the line-up in 2020.

Driven by a passion and respect for the original, new Defender delivers transformational breadth of capability and advanced all-terrain technologies to redefine adventure for the 21st century, while remaining true to the pioneering spirit that has been a Land Rover hallmark for 71 years.

A choice of advanced petrol and cleaner diesel engines ensure new Land Rover Defender has the power, control and efficiency for any environment, while a Plug-in Hybrid Electric Vehicle (PHEV) powertrain will join the range next year providing the prospect of silent EV-only progress.

At launch, the petrol line-up comprises a four-cylinder P300 and a powerful six-cylinder P400 featuring efficient Mild Hybrid Electric Vehicle technology. Alternatively, customers can choose from a pair of four-cylinder diesels - the D200 and powerful D240 - both of which deliver fuel economy of 37.2mpg (7.6 l/100km) and CO2 emissions of 199g/km (NEDC equivalent).

Innovative engineering solutions support the efficiency drive, including a flat underbody which optimises aerodynamic performance across the line-up

The future-proof 5G-ready network takes SOTA technology to the next level, ensuring new Land Rover Defender is always operating on the latest software available. Up to 14 onboard electronic control modules, more than any previous Jaguar Land Rover vehicle, can receive updates, without the need to visit a Land Rover retailer. In this way, new Defender will get better with age and even the most adventurous customers can use the technology - all that's required is a data connection. In isolated locations a satellite-phone could download data for installation.

Within the lifetime of the new Defender, the embedded diagnostics system will be able to alert customers to issues and either prevent or resolve them automatically as a data connection replaces a traditional toolkit.

Software updates are sent to the vehicle and downloaded in the background using the vehicle's built-in data plan. Once ready, a notification will alert customers to the availability of an update, allowing the installation to be scheduled for a convenient time.

Customers will be able to stay truly connected with the Online Pack which will provide unlimited data for music streaming, weather updates and calendar information on the move. By purchasing the onboard Wi-Fi package, all passengers will be able to stay connected with a separate external antenna providing the best possible service. Inspired by the latest mobile devices, new Defender employs state-of-the-art consumer technology including high performance Snapdragon processors and advanced QNX operating systems to deliver its connected features.

Customers can even keep tabs on the new Defender from afar, using Land Rover's Remote app technology, which allows owners to monitor its location, fuel level, lock and unlock the vehicle and even initiate the climate control to heat or cool the cabin before setting off.

Driver distractions are kept to the absolute minimum with Land Rover's Generation 2 Head-up Display (HUD). The full-colour backlit TFT set-up provides key information to the driver, while its new video capability can replicate displays from the central touchscreen - including articulation graphics to assist the driver in off-road environments.

Land Rover's new Electrical Vehicle Architecture, state-of-the-art forward-facing digital camera, advanced ultrasonic sensors and powerful 3Gbit/s onboard network support a comprehensive suite of driver assistance technologies, with the cameras and sensors governed by a single integrated processor, or domain controller, for optimised security.

These include a 3D Surround Camera that goes above and beyond, providing both 360-degree plan and new 3D exterior perspective views of the surrounding area, both off and on road. The advanced system provides enhanced augmented on-screen visualisation when using Tow Assist, Wade Sensing and Land Rover's ClearSight Ground View transparent bonnet technology, to improve visibility of the vehicle's surroundings.

At launch, diesel power comes from a choice of four-cylinder D200 or D240 engines, with sequential twin turbo technology providing 430Nm of torque to optimise performance and economy. The D200 delivers fuel economy of 37.2mpg (7.6 l/100km) and 0-100km/h in 10.3 seconds (0-60mph in 9.9 seconds) while the more powerful D240 matches the 200PS for efficiency while accelerating from 0-100km/h in 9.1 seconds (0-60mph in 8.7 seconds). Both provide competitive CO2 emissions of 199g/km (NEDC equivalent).

Petrol customers will be able to choose between a turbocharged four-cylinder P300 engine and an efficient six-cylinder P400 MHEV powertrain. The 300HP unit uses an advanced twin-scroll turbo for smooth performance and efficiency, accelerating from 0-100km/h in 8.1 seconds (0-60mph in 7.7 seconds) with CO2 emissions as low as 227g/km (NEDC equivalent).

The state-of-the-art MHEV powertrain harvests energy normally lost during deceleration and redeploys it to optimise efficiency. The in-line six-cylinder Ingenium petrol features both a conventional twin-scroll turbocharger and an advanced 48-volt electric supercharger, with a belt-integrated starter motor in place of the alternator to assist the petrol engine, and a 48-volt lithium-ion battery to store energy captured as the vehicle slows down. In combination, these advanced technologies provide 400HP and 550Nm of torque, 0-100km/h in 6.4 seconds (0-60mph in 6.1 seconds) and fuel consumption as low as 29.4mpg (9.6l/100km) with CO2 emissions of 220g/km (NEDC equivalent