Audi first introduced the A3 back in 1996 and will soon launch its 4th Generation later this year.
The cockpit of the Audi A3 Sportback is wholly focused on the driver. It uses familiar elements from the brand's full-size models and is equipped with a 10.1-inch touch display as standard, which is integrated into the centre of the instrument panel. This recognizes letters entered by hand, provides acoustic feedback and can be controlled using natural language. The instrument cluster, which the driver operates via the multifunction steering wheel, is also digital as standard. The Audi virtual cockpit offers additional functions such as a large display of the navigation map. The plus version measures 12.3 inches and offers three different views, including graphics with a sporty look. A head-up display that projects important information onto the windshield in colour can be installed upon request.
The new A3 Sportback is being launched in Europe with two TFSI and two TDI versions.
The 1.5 TFSI delivers 110 kW (150 PS) and is also available as an electrified version with 48-volt mild-hybrid system. The 2.0 TDI is available in two power levels: 85 kW (116 PS) or 110 kW (150 PS). The engine versions at start of production will be combined with front-wheel drive. Power will be transmitted by a six-speed manual transmission or the quick-shifting seven-speed S tronic, the selector lever of which is now designed as a compact shifter. The driver can push and pull this to control the basic functions of the automatic transmission. Shortly after market launch, Audi will be gradually expanding the offer to include further engine versions.
Digital, easy to understand, and intuitive: The new A3 Sportback features a newly developed control and display concept with a flat menu structure and symbols that are familiar from smartphones. Audi has replaced the rotary pushbutton on the centre tunnel with a large MMI touch display that provides acoustic feedback. It has a 10.1-inch diagonal, is configured as an MMI radio plus as standard and is used to control the infotainment system and a number of comfort functions. When the driver selects a function, the system provides acoustic feedback. The system also allows the driver to enter text in handwriting: It recognizes individual letters, cursive, whole words, and letters written on top of each other. The MMI search provides a list of suggestions even after entering just a few characters.
The A3 Sportback is equipped with DAB+ digital radio as standard. Online radio and hybrid radio can be installed upon request. The former provides access to online stations that are available worldwide, while the latter automatically switches between FM, DAB, and the online stream to ensure optimum reception at all times. The Bang & Olufsen Advanced Sound System delivers fascinating surround sound. It drives 15 loudspeakers that produce a total output of 680 watts. Four of these loudspeakers are located in the instrument panel and use the reflections of the windshield to create the 3D sound. An algorithm that Audi developed in collaboration with the Fraunhofer Institute adds breadth and depth to the sound.
In order to connect the smartphone to the MMI, the Audi A3 Sportback is equipped with the Audi smartphone interface. It establishes contact with the customers' iOS and Android smartphones and transfers their Apple CarPlay or Android Auto environment to the MMI display. This will even work wirelessly in the near future. The Audi phone box charges the smartphone inductively with an output of 5 watts. It also connects the phone to the car's antenna and offers a top-quality hands-free function with HD voice and LTE.
Further functions will be introduced in the Audi connect navigation & infotainment plus package in the summer. Online media streaming introduces the offering of major music portals into the car. The Amazon "Alexa" voice assistant provides access to more than 80,000 skills as well as to smart home devices. It can stream music and audiobooks via Amazon Music and Audible.
There are three exterior lines and three interior lines available for the Audi A3 Sportback, which can be combined as desired. In addition to the basic version, there is the advanced exterior and the S line exterior. With regard to the colours and materials in the interior, A3 customers can choose between basic, interior design selection, and interior S line. The A3 Sportback thus offers numerous possibilities for individualization.