The new Ford Puma is an SUV-inspired compact crossover that fuses stunning exterior design, best-in-class uncompromised load space, and sophisticated mild-hybrid powertrain technology.

The new Ford Puma introduces a new chapter in Ford's design identity with charismatic styling cues including distinctive wing-top mounted headlamps and athletic, aerodynamic lines. Compact crossover proportions deliver a raised ride-height for a confidence-enhancing driving experience, and support class-leading uncompromised luggage capacity of 456 litres.

Powerful, responsive performance and optimised fuel efficiency is delivered for Puma customers using Ford's EcoBoost Hybrid 48-volt technology. The mild-hybrid powertrain seamlessly integrates electric torque assistance with a low-friction, three-cylinder 1.0 litre EcoBoost petrol engine to deliver up to 155 PS.

Offered in 125 PS and 155 PS variants, the intelligent, self-regulating mild-hybrid system continuously monitors how the vehicle is being used to determine when and how intensively to charge the battery for optimal benefit, and when to utilise the stored battery charge using one of two strategies:

  • Torque substitution, which deploys the electric motor functionality of the BISG to provide up to 50 Nm of torque - reducing the amount of work required from the petrol engine for a fuel efficiency improvement of up to 9 per cent, based on WLTP analysis. Torque substitution contributes to CO2 emissions from 124 g/km and fuel efficiency from 5.4 l/100 km for the 125 PS variant, and CO2 emissions from 127 g/km and fuel efficiency from 5.6 l/100 km for the 155 PS variant
  • Torque supplementation, which deploys the electric motor functionality of the BISG to increase the total torque available from the powertrain by up to 20 Nm above the level available from the petrol engine alone at full load - and deliver up to 50 per cent more torque at lower rpm - for optimised performance

The electric torque assistance helps deliver punchier, more responsive performance, with up to 50 per cent more torque available at lower engine speeds, for a more flexible and connected driving experience. The BISG has also enabled Ford engineers to lower the 1.0-litre EcoBoost engine's compression ratio and add a larger turbocharger for more power, by mitigating turbo-lag using torque supplementation that also rotates the engine faster for maintained turbocharger boost response.

Able to restart the engine in approximately 300 milliseconds - about the same as the blink of an eye - the BISG also enables the Puma EcoBoost Hybrid's Auto Start-Stop technology to operate in a wider range of scenarios for even greater fuel savings, including when coasting to a stop below 15 km/h (10 mph) and even when the vehicle is in gear with the clutch pedal depressed.

Ford Puma's 125 PS 1.0-litre EcoBoost engine will deliver 131 g/km CO2 emissions and 5.8 l/100 km fuel efficiency. A diesel powertrain option and seven-speed automatic dual-clutch transmission will join the line-up after launch.

Advanced driver assistance technologies delivering a simpler and less stressful driving experience include:

  • Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring, for effortlessly negotiating highway and stop-start traffic
  • New Local Hazard Information, which can inform the driver of hazardous situations in the road ahead before they become visible to the driver or vehicle sensors